Sample report
Lumina Home — Conversion Report
Snapshot of uplift, leaks, and annotated fixes for a typical ecommerce client.
£142k/yr
uplift potential
14
leaks identified
10–12 wks
payback window
Top moves
- Cart CTA is visually weak → swap to high-contrast CTA with reassurance.
- Missing trust + delivery signals → add ETA, returns, security badge above fold.
- Homepage hero lacks next step → compress copy, add a single CTA.
Evidence — cart redesign
Before → annotated → after, showing the visual delta we ship.
Before
Weak CTA, low contrast, no reassurance.
Annotated
Callouts show CTA contrast, summary at eye-line, and secure messaging.
After
Final design ready to ship: strong CTA, trust line, savings banner.
A/B split test snapshot
+7.8%
checkout starts
+5.1%
orders vs control
94%
stat confidence